Luxury retailer Santa Eulalia has done business on Barcelona’s Passeig de Gràcia for 171 years. Luis Sans, the store’s fourth-generation owner, tells BoF about how the store has stood the test of time and retained lifelong customers.
BARCELONA, Spain — On Barcelona’s Passeig de Gràcia, home to the city’s most luxurious stores, Santa Eulalia still makes an impact. Today, the high-end store, founded in 1843, is situated once again in a location that it first occupied in 1944. The street-facing cladding is all that remains of the original building. But many of the lessons that the family-owned business has learnt over its 171-year history are as true today as they ever were. BoF sat down with Luis Sans, the fourth generation of his family to be involved in the business, to learn how Santa Eulalia has continued to thrive. (more…)