Heinrich Rusche was born in 1885, the great-grandfather of Thomas, presently CEO so SØR Rusche and president of the IMG. In 1911, Great-grandfather Heinrich, then 26, opened a textile shop in Oelde, Westphalia, thus planting the seed of the great Rusche dynasty in textiles and clothing ad the now famous SØR culture by which the company’s every decision is inspired and justified.
Heinrich’s children opened or married into textile companies all over Westphalia. The eldest son, Anton II established the first Rusche menswear shop in the old market square in Oelde. His son Egon followed in his footsteps and it was he who, in 1956, created the SØR concept with wife, Doris.
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