The Oger Story

Oger develops and produces its own fashion collections in Italy. It also presents menswear from almost all of the top Italian brands in the Oger stores in Amsterdam, Rotterdam, The Hague and Antwerp. Exclusive women’s wear is available at Oger Donna in Amsterdam. This also incorporates the franchise store Corneliani. The Outlet store is located in Haarlem. Oger Corporate Fashion also works on the corporate identity of companies, providing clothing for leading companies such as Holland Casino, Yarden, ING and AFC Ajax.

The founder of Oger Holding is Oger Lusink who, in 1989, opened his first men’s fashion store on P.C. Hooftstraat in Amsterdam. His company has now grown to a concern which includes eight stores and a corporate division.

Oger is a genuine family company. Oger’s sons, Sander (Director Marketing & Communications) and Martijn (Creative & Buying Director), are co-owners and will take the tiller from their father in due course.


The impact of wearing the right clothes is huge. Oger is happy to bring this to the attention of its customers. Your appearance ought to be a reflection of the ‘inner’ you. With the right advice about purchasing a new wardrobe of clothes, Oger continues to champion this important value.

“But Oger primarily provides its customers with a ‘winning’ feeling.”

Oger cherishes the values that bind its employees together; passion (for the trade and the customers); performance (winning together); progressing with others (perseverance and creative daring) and openness. It is the culture that makes employees feel challenged to utilise their skills and further develop their talents. Customers, in turn, feel this in the personal attention provided by and the professionalism of the – approximately 90 – Personal Advisors. They are given this priority as customers form the central point of the company. Just like the Italian clothing maker who takes care of his clients and surrounds them with the mysticism of this fantastic profession.

“We are not clothing the body; we are in fact clothing the soul.”